ezintermedia — BRIDGING THE GAP FROM CROSS-CULTURAL CHALLENGES TO SOLUTIONS

BRIDGING THE GAP FROM CROSS-CULTURAL CHALLENGES TO SOLUTIONS

WE WORK IN SHADOWS

TO MAKE YOU VISIBLE

EZ InterMedia is a butique PR firm specializing in marketing and multimedia development in a dynamic environment of intercultural communication

WHY US

Cross-cultural marketing and communications is now imperative for all companies – working around the corner or around the world.

We develop an insightful strategy that is fully consistent with our clients’ unique practices and worldviews. Focusing on the results rather than tasks ultimately leads us to success of a project.

Whether you are a domestic or newcomer business, global corporation or start-up, government structure or not-for-profit organization, our result-oriented approach will meet your specific needs

WHO WE ARE

Elena Zolotko

Founder, Executive Director

Elena began her cross-cultural public relations efforts in 1994. Before she moved to Canada, she had lived in five different countries. The combination of an academic background (PhD in Communications and Information Science from Moscow State University of Culture), cross-national business experience, journalistic practices, and non-for-profit activities has allowed her successfully implement a variety of projects, including:

Creating Archival Directory, the first database of multilingual newspapers and document collections at the East European Resource Centre (University of Toronto)
Publishing and broadcasting hundreds of interviews and reports on culture, history, lifestyle, fashion, arts, health, wellness and fitness. She also was a producer for “Women’s Accent” TV series on OMNI/Rogers, Toronto.
Developing and executing a cross-cultural approach to marketing and PR strategy for: Elizabeth Grant International, Coca-Cola and Maple LeafSports & Entertainment, Soul of Nature Inc., Luxiderm Corp, etc.

Recognitions:

Featured by International Biographical Centre, Cambridge, UK, Second edition of the “Outstanding People of 20th Century” (1999) – “In Honour of an Outstanding Contribution to Public Relations”
Honoured by Queen Elizabeth II Diamond Jubilee Medal (2013)

Affiliation: a board member of CEMA (Canadian Ethnic Media Association)

Inga Cernei

Operational Director

Inga is a performance-driven specialist who achieves results at the intersection of strategic leadership, operational excellence, and organizational culture. She has an extensive experience in public relations and marketing, community developing, advertising, fundraising, interpretation, grant consulting, coaching and mentoring. Proficiency in many languages (she is fluent in English, French, Romanian, Russian) and her cross-cultural competency help Inga to avoid misunderstandings with colleagues and clients from different cultural backgrounds and excel in a globalized business environment.
Partnership Awards:

Skills for Change, Polycultural Immigrant
Canadian Human Right Organization
Canada Revenue Agency
Community Services, YWCA

Affiliation:

Downsview Community Legal Services /Legal Aid Ontario, board director
National Ethnic Press and Media Council of Canada, board member
European Union Chamber of Commerce in Canada (EUCCAN), board member
NATO Association of Canada, member

Victoria Reznik

Project Coordinator

Victoria takes great pride in being a retired Canadian National Team Member for rhythmic gymnastics. Victoria won double bronze at the Toronto 2015 Pan Am Games and the bronze at the first ever Youth Olympic Games. Currently she is on the Canadian team for aesthetic gymnastics group. She has graduated with a Politics and Governance degree from Ryerson University and is planning to pursue a master’s degree in Public Policy and Administration. She has a passion for politics and aims to positively influence the world of sport in Canada. Victoria has extensive experience in project and event management as well as public speaking experience working with the Canadian Olympic Committee, Fast and Female, Fit Spirit, and the Institute for Canadian Citizenship. At EZ Intermedia, Victoria leads the Women’s Accent project dedicated to multicultural women in creative industries.

Yonatan Gershon

Creative Writer

Yonatan has been writing on his own time for most of his life, his pastimes ranging from storytelling to writing articles to editing others’ work. After meeting with Ms. Zolotko, he was brought onto the EZ Intermedia team as a creative writer. His work for EZ includes proofreading letters and correspondence representing the company, editing presentations for investors and the written content on this website, providing input in planning projects, and advising on several marketing strategies.